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Mobility Holding rebrands as “MeinAuto Group”

Germany’s number 1 online retailer for new cars taking on the established “MeinAuto” brand

Oberhaching, February 5, 2021 – Mobility Holding GmbH, headquartered in Oberhaching near Munich, is changing its name to “MeinAuto Group.” The parent company of Germany’s leading online retailer for new cars is thus looking to benefit from the established and successful “MeinAuto” brand. MeinAuto Group will take on the legal form of a stock corporation (Aktiengesellschaft) in the future.

With around 25 million visits in 2020, is the number 1 online new car sales platform in Germany. The platform (Athletic Sport Sponsoring), which is also part of MeinAuto Group, is the number 1 provider of car subscriptions for closed user groups, athletes in particular. Both brands thus precisely meet the requirements of an increasing number of customers: usership before ownership, online instead of offline, even at the best prices and terms. Corporate customers are served by the well-established brand that has a leading position in the B2B fleet market.

“When MeinAuto was founded in 2007, it was the pioneer in Germany for online new car sales. Today, the brand stands for the clear market leader in this segment, for which we expect enormous growth potential in the coming years. By renaming the holding company, we are now leveraging this strong brand, which is very well known among end customers, for our entire Group. This is because all MeinAuto Group platforms offer a wide range of vehicles at attractive conditions – and do so simply, transparently and conveniently thanks to fully digitalized ordering processes,” commented Group CEO Rudolf Rizzolli.

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