Bayerische Staatskanzlei, Munich
23km away from MeinAuto Group HQ New car platform launches its first TV campaign

The new car platform launches its first major TV campaign. The trade magazine Horizont quotes the slogan: “What is cheaper than a used car? A new car on My”. And explains: The appearance is intended to bring consumers closer to online purchase with its advantages. As retailers still have to keep their stores closed, the importance of buying cars or completing subscriptions via the Internet is increasing. The advertising campaign also serves as an education for customers about how cheap a new vehicle can be. Neuwagenplattform startet ihre erste TV-Kampagne (