The new car platform MeinAuto.de launches its first major TV campaign. The trade magazine Horizont quotes the slogan: “What is cheaper than a used car? A new car on My Auto.de”. And explains: The appearance is intended to bring consumers closer to online purchase with its advantages. As retailers still have to keep their stores closed, the importance of buying cars or completing subscriptions via the Internet is increasing. The advertising campaign also serves as an education for customers about how cheap a new vehicle can be.
MeinAuto.de: Neuwagenplattform startet ihre erste TV-Kampagne (horizont.net)